Created in 1995 by the National Council of La Raza (NCLR), it takes over from the previous Bravo Awards. The awards are part of NCLR's strategy to counter the alleged negative stereotyping of Latinos in U.S. entertainment. The awards are given during an annual ceremony generally held in the summer. The awards festival is sometimes referred to as the "Latin American Oscars" in North America.
The 2011 ALMA Awards was Co-hosted by Eva Longoria and George Lopez, the telecast will celebrate the entertainers who have upheld and promoted a socially proactive image of Hispanic culture in today’s media.
Winners of the ALMA Awards will be determined by evaluating votes cast; box office, Nielsen, and Billboard rankings; and in consultation with the NCLR ALMA Awards Production Leadership Team.
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| Benjamin Bratt |
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| Eva Longoria |
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| Danny Trejo |
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| Gloria Estefan |
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| George Lopez |
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| Pitbull |
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| Naya rivera |
