Created in 1995 by the National Council of La Raza (NCLR), it takes over from the previous Bravo Awards. The awards are part of NCLR's strategy to counter the alleged negative stereotyping of Latinos in U.S. entertainment. The awards are given during an annual ceremony generally held in the summer. The awards festival is sometimes referred to as the "Latin American Oscars" in North America.
The 2011 ALMA Awards was Co-hosted by Eva Longoria and George Lopez, the telecast will celebrate the entertainers who have upheld and promoted a socially proactive image of Hispanic culture in today’s media.
Winners of the ALMA Awards will be determined by evaluating votes cast; box office, Nielsen, and Billboard rankings; and in consultation with the NCLR ALMA Awards Production Leadership Team.
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| Benjamin Bratt |
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| Eva Longoria |
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| Danny Trejo |
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| Gloria Estefan |
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| George Lopez |
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| Pitbull |
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| Naya rivera |
The winners of the 2011 ALMA Awards are…
Favorite Movie Actor: Antonio Banderas in “You Will Meet a Tall Dark Stranger”
Favorite Movie Actress in a Drama or Adventure Movie: Jessica Alba in “Machete”
Favorite Movie Actress in a Comedy or Musical Movie: Alexa Vega in “From Prada to Nada”
Favorite TV Series: “Desperate Housewives”
Favorite TV Actor in a Leading Role: Adam Rodriguez in “CSI: Miami”
Favorite Leading Actress in a TV Drama: Cote de Pablo in “NCIS”
Favorite Leading Actress in a TV Comedy” Demi Lovato in “Sonny with a Chance”
Favorite TV Actress in a Supporting Role: Maria Canals-Barrera in the “Wizards of Waverly Place”
Favorite TV Actor in a Supporting Role: Rico Rodriguez in “Modern Family”
Favorite TV Reality, Variety, or Comedy Personality: George Lopez in “Lopez Tonight”
Favorite Male Music Artist: Pitbull
Favorite Female Music Artist: Naya rivera
Outstanding Career Achievement – Documentarian: Raymond Telles
Outstanding Career Achievement – Writer: Cynthia Cidre
Outstanding Career Achievement – Director: Gregory Nava
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